Rated a few of the top 10 independent bed banks globally, Swiss – based lowcostbeds, has announced its foray into the center East. Targeting the lucrative inbound and outbound markets from the region, the corporate has officially appointed Discover the sector Marketing as their exclusive representative within the region and is calling to enroll with prominent regional and international travel agents.
Mr Paul Riches, Group Director of Sales, lowcostravelgroup, said, “We are confident we’re hitting the perfect market as both inbound and outbound business inside the region is showing a healthy increase. We’re absolutely delighted to be working with Discover the area Marketing. They have got a proven track record in working closely with the travel trade and we don’t have any doubt they may be the appropriate partner for us to grow our ME business.
We offer an in depth range of hotels around the globe, coupled with leading technology, so we’re very fascinated by the prospects the center East market has to supply us. As a trade only brand, lowcostbeds boasts an amazing portfolio of hotels across Europe, the Far East and USA, besides other regions that Middle East outbound travellers traditionally like.”
Commenting at the appointment, Discover the realm CEO, Jenny Adams said, “Discover the realm Marketing is terribly desirous about our strategic partnership with lowcostbeds. We’re wanting to use our vast experience with the local ME travel market to introduce the trade to lowcostbeds. With their vast hotel inventory and engaging commercial terms, lowcostbeds is the proper solution for today’s travel trade.”
The experienced Discover sales team shall be visiting travel agents and attending various trade shows during the region over the arrival months, providing support and advice on a variety of lowcostbeds related issues including agent registration, site navigation tips, commercial terms, product updates, and exclusive travel agent offers. Ms Sarah Marron, Sales Director, Discover the sector Marketing, said, “Our strategy with lowcostbeds is to work with the network of regional travel players to ensure that them to provide our excellent range of hotels, from leisure resorts to city breaks and from budget to five-star luxury.”
The team of Directors from lowcostbeds could be present in the course of the Arabian Travel Market (ATM) to satisfy travel trade professionals and agencies, including its Commercial Director Patricia Rossello – Evans.
Mr Riches added, “ATM is the leading travel and tourism exhibition and offers us the proper opportunity to introduce and position Lowcostbeds. We’re extremely desirous about the show and searching forward to being there. Patricia can also be attending, as a way to meet with the local hoteliers who we’re already working with within the region and to source new hotels, so as to add to our GCC product portfolio.’
Offering an international inventory of 150,000 hotels in over 4000 resorts and cities, lowcostbeds is the correct partner for travel agencies. Mr Riches continued, “Travel agents are always in quest of good rates and, a growing number of relevant hotel inventory. In the interim we’re working with over 20,000 travel agencies and native buyers worldwide and our objective is to grow that considerably.”
The Middle East is likely one of the fastest growing regions in relation to tourism with outbound travel quadrupling within the last two decades. The arena Tourism Organisation estimates that a further two million Arabs will travel abroad inside the next two decades, taking its total of outbound tourists to 37 million, spending an estimated $20 billion and accounting for two.2% of world outbound travel, an increase of 0.7%.
Riches concluded, ‘In the following 2 to three years the corporate is calling to grow its annual turnover to over £1bn USD. Today nearly all of our business is generated from the united kingdom. Our objective now could be to extend our business from other parts of the arena, to become a really global hotel provider. Our launch into the center East market is a key component to that strategy.
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