Marriott International is taking its recruitment digital in Europe with a newly launched careers app that’s the first of its kind within the hospitality industry.
Available in English, French, German and Russian, the recent innovative app was developed in tandem with Evviva Brands following extensive market research among children – a target demographic for the brand new app.
“We are excited for Marriott to be leading the way in which with the advance of this new App.
“The youth unemployment figure is rising steadily in much of Europe, but there is still great opportunity in the hospitality industry and within Marriott, so it is vital that we engage the subsequent generation of job seekers through various tools and mediums which are relevant and appealing to them,” said Bridgett Price, chief human resources officer for Marriott International in Europe.
The App engages users with personal and authentic career stories, that is a key learning incorporated in to the creation of the app taken from the extensive market and focus group research.
Though the App is not really designed to switch traditional face-to-face recruitment, it’ll enable Marriott to arrive a technologically savvy and ever increasing mobile audience, thus enhancing and optimising the recruitment process.
Importantly it might also showcase the variability of roles available within Marriott – from General Manager to Housekeeping Supervisor, and Front Office Supervisor to Sales Director – to excite users in regards to the opportunities inside the company because it continues to expand and open new hotels across Europe as component to its goal to double its portfolio in Europe from 40,000 rooms to 80,000 rooms by 2015.
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