The new generation of commercial executives, entrepreneurs and leisure travellers now have a hotel brand tailored only for them with Vida Hotels & Resorts by Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties.
Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and youthful vitality, making a stimulating environment.
An ‘urban hub where inspiring minds stay, play and connect’, the primary branded outlet within the novel hotel chain will open in Downtown Dubai, offering 156 rooms.
Mohamed Alabbar, chairman, Emaar Properties, said: “The profile of today’s global traveller is changing, with a younger, upwardly mobile audience seeking a different hospitality experience to fit their needs.
“Vida will add life to the hotel stays of this increasingly important tourist community, delivering an intimate touch but in addition the liberty they expect.
“With Vida Hotels and Resorts, we’re making a modern-day concept in inspired living, elegant yet simple, and a brand new urban hub for the discerning traveller.”
According to the ITB World Travel Trends Report 2012/2013, greater than a 3rd of travellers are aged 15-34.
Dubai serves because the hub for an unlimited youthful demography of over 2 billion people below the age of 25 years around the Middle East, Africa and Asia.
Vida Hotels and Resorts aims to tap into this rapidly emerging market, offering services and an ambience designed to entice the more youthful generation, in addition to the sensible advantages that flatter great hotels inside the best locations.
Vida Hotels and Resorts may be distinguished by neutral colours making a chic ambience, good food inspired by Middle East and international cuisine, and the ease of the most recent technology, including check-in via iPad and uninterrupted Wi-Fi service.
Emaar plans to roll out the hot hotel chain in its key global markets, starting with the Vida Downtown Dubai (formerly Qamardeen hotel), within the heart of Emaar’s world-famous master-planned community, Downtown Dubai.
The new hotel brand can even oversee the operations and management of the neighbouring Al Manzil Hotel.
The portfolio of Emaar Hospitality Group includes: The Address Hotels + Resorts, Arabian Ranches Golf Club, Dubai Polo & Equestrian Club, and Dubai Marina Yacht Club, along with independent lifestyle dining restaurants including At.mosphere Burj Khalifa, The Palace Cafe and Madeleine.