Today, travel-related transactions account for 1/3rd of all ecommerce revenue (ComScore 2012), and lots of the leading travel brands are leveraging Sojern’s technology to extend marketing acquisition performance on these transactions, including American Airlines, American Express, Avis|Budget Group, Choice, Delta, Enterprise, Hertz, Hilton, Hyatt, IHG, Las Vegas, Marriott, Starwood, United, and US Airways.
“Since 2007, Sojern have been building the world’s leading data-driven traveler engagement platform, helping brands more efficiently and meaningfully engage travelers to drive conversions and loyalty,” said Mark Rabe , CEO at Sojern. “Our expansion both inside the US and abroad will address the increasing demand from multinational travel brands for data-driven marketing, monetization and insight solutions at scale.”
As the primary company to have successfully cracked big data within the travel sector, Sojern has access to over 100 million anonymous traveler profiles and billions of traveler intent data points. Sojern combines this unique intelligence with innovative technology to actually deliver the correct messages to the precise travelers on the right times, through multiple channels including display, video, email, and social media (e.g. Facebook Exchange).
In 2013, the corporate will aggressively increase global staff, expand its data science team, and invest heavily in its industry-leading technology platform, including the construction of key products in machine learning technology, enhanced programmatic buying (real-time bidding) and information insights. The corporate has already established global operations, with the launch of its EMEA headquarters in London, and appointment of Stephen Taylor as VP & MD, International.
Stephen is a pioneer of knowledge-driven travel marketing, having been one of many first employees at Air Miles (acquired by British Airways). Most recently, he served because the CEO of Qype (recently acquired by Yelp) and before that he lead Yahoo!‘s European consumer business.
“With a focal point on innovative technology and a veteran team of travel experts, Sojern is definitely-positioned to fulfill the growing demand from global travel brands for prime performance digital marketing and monetization,” said Taylor. “I’m thrilled to hitch the team and help bring Sojern’s differentiated solutions to new markets.”
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