Brand USA, the tourism marketing body for the usa of America, has teamed up with ESPN to supply a web-based sports calendar that is now survive the patron website, DiscoverAmerica.com.
Housed on a brand new specific sports page, the calendar gives users the chance to appreciate which cities are hosting which US physical games and teams for you to plan their holidays accordingly and experience the various unique and passionate US sporting culture.
The easy-to-use tool provides background information at the teams, in addition to detail about each game and offers relevant news, training and scouting updates.
Brand USA aims to teach and encourage more international visitors to the us by showcasing the precise that American sport and recreation ought to offer.
The campaign highlights the variety of sporting experiences available inside the United states in a fresh and unexpected light, inviting visitors to “Discover this land, like never before”.
Kristin Nichols, associate director, advertising sales, ESPN – Europe, Middle East & Africa said: “Sport is both a worldwide and native institution.
“The competition and cultural bond of sport is shared around the globe, but individual sports, games, traditions
and teams make up different parts of every country’s cultural fabric.
“This campaign highlights for the world’s fans the truly distinctive sporting culture of america, and the launch of this calendar lets them create one-of-a-kind trips to experience and share in that.”