Cunard Line has renewed its commitment to the excitement of dressing up aboard “The Most renowned Ocean Liners within the World” with an update to its dress codes, while while encouraging the loosening of ties on its less formal nights.
Research with existing passengers and comfort travellers generally has led Cunard to bolster the Line’s commitment to important occasion dressing 3 times per week on its Transatlantic Crossings and twice each week on sailings to the Mediterranean, Scandinavia and beyond.
However, in accordance with growing travel trends, Cunard is adjusting its advice on dress codes for other nights. The outcome: together with two or three formal nights each week, there’ll be four or five “informal” evenings where jackets are required but ties will now become optional, heightening the sense of anticipation for formal nights much more.
“The glamour of dressing to the nines is a trademark of travelling with Cunard, and distinguishes us from the mass of cruise operators where dressing up has become a specific thing of the past,” said Peter Shanks, president of Cunard Line.
“In a global where everything seems to tend towards the casual, Cunard is proud to offer passengers the chance to place on their best bib and tucker and very shine. Dressing up heightens anticipation and brings yet another special sense of occasion to a night at sea. Our passengers let us know it makes all of the difference to their delight in a major night out on board.”
Shanks added, “Formal nights are an opportunity for the girls to glitter in cocktail dresses or full-on evening gowns, while for the gentlemen, dinner jackets – or tuxedos or dark suits – always bring a marginally of sharp, 007-type style to the occasion.”
Passengers opting out of evening wear on formal nights shall be welcome within the ships’ main buffet restaurants and within the adjoining Winter Garden or Garden Lounge bars, but not in other areas of the ship, out of respect for his or her fellow guests.
By day, smart casual remains the way of choice among Cunard’s passengers, as in a five-star hotel ashore.
This change from the former evening dress codes of “formal,” “semi-formal” and “elegant casual” to simply “formal” and “informal” will take effect before flagship Queen Mary 2, Queen Elizabeth and Queen Victoria set out on their main sailing seasons in April / May 2013.
All future passengers are being advised of the adjustment in good time before departure.
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