Datalex, an independent Dublin-based company, provides essentially the most comprehensive and proven portfolio of air and ancillary pricing, shopping, promotions, merchandising and reward features across multiple direct channels. Its patent pending personalisation feature enables airlines to leverage data to tailor relevant and profitable real time offers inside the travel experience.
Airline retailers leading the transformation of travel retail are leveraging the Datalex Travel Distribution Platform to de-commoditise, differentiate and personalise their offerings.
Airline retailers know they could rely on the solution’s flexibility and scalability to succeed in their business objectives at unrivalled pace.
Unrestricted by technology, airlines are assured active engagement with the traveller in any respect touchpoints and might quickly implement relevant, tailored offers and promotions, or react quickly to competitive and market dynamics.
Award-Winning Retail Innovation
For the third consecutive year, Datalex have been awarded the title of World’s Leading Travel Distribution Provider, and in addition World’s Leading Travel Merchandising Solution Provider on the World Travel Awards Grand Final.
Datalex chief executive Aidan Brogan is in undoubtedly as to the price that the arena Travel Awards recognition has dropped at Datalex. Commenting at the awards, he said: “We are very happy with the multiple World Travel Awards we’ve received. Last year was fantastic for Datalex, with the Travel Distribution Platform continuing to deliver its award-winning retail innovation and world class traveller experience to new and existing customers.”
Brogan added: “Datalex has always been and can remain committed to working with our travel partners to present ground-breaking merchandising technology, grow their business, and to aid our customers to deliver first-class customer support to millions of travellers around the globe daily.”
Global Travel Retail Excellence
Datalex’s customers are airlines and travel suppliers who lead the industry in travel merchandising, driving the evolution from the standard air fare transaction to highly developed travel retail strategies.
Datalex has worked with leading global airlines to drive the airline’s travel retail business into the long run. Its customers represent the top ancillary revenue earners in industry and the main progressive and innovative airline retailers.
Most recently, Delta Air Lines, the world’s largest global airline, has leveraged the Datalex Travel Distribution Platform to boost the digital experience across all touch points. Other innovative Datalex customers reminiscent of Aer Lingus, which leveraged TDP for 85 per cent of its distribution, has recently introduced pre-order meals available to book online.
Also US-based ultra low-cost carrier Frontier Airlines has leveraged an intensive range of TDP functionality. Most recently Frontier launched TDP Retailer, which dynamically offers a number of low fare promotions to customers in accordance with their chosen origin.
With over 50 airline customers worldwide, Datalex software serves the airline travel retail offering to millions of travellers each day.
PERSONA
One of Datalex’s latest innovations was the patent-pending TDP Persona feature. TDP Persona, now a core feature of the Travel Distribution Platform, empowers travel retailers to intuitively identify customer intent and tailor offers uniquely targeted to every shopping experience.
Datalex vp of strategy and marketing, Ornagh Hoban, explained: “Airlines are travel retailers; where ancillary started with bags, it has grown as a chance to service the client at every point of the travel experience.
The potential upside in revenue is equalled by the power to satisfy the traveller’s expectations.
This requires intelligent and high-value retail which involves creating experiences, not only commodities.”
TDP Persona leverages the intelligence it gathers at each engagement with the client. It monitors shopping behaviour and profile without the will for the client to log in or complete a profile.
Shopping logic permits product, pricing and promotions categorisation for real-time recommendations and promotions which are tailored and relevant.
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