Enterprise Rent-A-Car today announced the appointment of Megadrive Autovermietung GmbH as a brand new franchise partner, to increase the short-growing network of Enterprise branches in Europe to incorporate prime locations in Austria, Hungary and Slovakia including major airports and town locations. The locations are set to open later this year.
With Enterprise’s combination of corporately owned markets and franchise partners, this latest appointment signifies that the flagship brand will soon be represented across 23 European countries. Together these countries account for over 90% of vehicle hire demand in Europe.
Austria is a number one destination in Europe for leisure and business travellers, whilst Hungary and Slovakia are European growth stories, benefitting from an increase in tourism in addition to an influx of external investment. These three markets deepen Enterprise’s presence in central Europe, between the company’s wholly-owned operations within the UK, Ireland, France, Spain and Germany and an expanding network of franchise relationships in Southern and Eastern Europe.
Established in 2008, Megadrive Autovermietung has 12 locations in Austria, two branches in Hungary and 4 branches in Slovakia. Together these branches provide on airport coverage around the countries’ major airports, with additional branches in core city locations.
Commenting at the new agreement, Karlheinz Wiener, Managing Director for Megadrive said: “We are very proud to be chosen as Enterprise Rent-A-Car’s partner in Austria, Hungary and Slovakia. Enterprise is renowned for its customer support ethos and its strong management. We believe that together we are able to provide a special service level to customers in these three regions. Enterprise’s entrepreneurial culture opens up the chance to develop this relationship further as new vistas arise, to aid us both grow stronger through our partnership.”
Peter A. Smith, vp of world franchising, Enterprise, said: “We are delighted to locate one of these strong appetite for partnership in Europe. It’s only during the support of sturdy, independent, owner-managed businesses similar to Megadrive that we’ll achieve growing our footprint around the continent. We have already got franchise partners in place that, which includes our corporately owned network, account for roughly 90 percent of the ecu car rental market, and we owe this achievement to the deep market and cultural knowledge of our franchise partners, and the dedication which their employees bring to serve their customers, every day. Working with the management and staff of Megadrive has helped us to intensify our knowledge of what European travellers want in these very diverse markets, in order that we will bring new option to meet their requirements.”
Enterprise Rent-A-Car is a part of St. Louis-based Enterprise Holdings, the most important car rental supplier on the earth. Enterprise operates wholly-owned operations around the UK, Germany, Ireland, France, Spain, the usa and Canada, with over 7000 offices and almost 75,000 employees worldwide.
Enterprise also has rapidly expanding operations at airports and transport hubs around the globe through franchise and partnership agreements with independent local providers. This includes Portugal, Italy, Greece, Austria, Hungary, Slovakia, Brazil and China.
Enterprise Holdings also operates the National Car Rental and Alamo Rent A Car brands within the Americas, and along with its affiliate Enterprise Fleet Management, offers a complete transportation solution. Combined, Enterprise Holdings and Enterprise Fleet Management—which includes extensive car rental and car sharing services, commercial truck rental, corporate fleet management, and retail car sales—accounted for $15.4 billion in revenue and operated 1.3 million vehicles within the world in fiscal 2012. Operating through its regional subsidiaries, Enterprise Holdings is the most important car rental company on the planet as measured by revenue, fleet, and employees. Enterprise Holdings’ annual revenues also place it near the head of the travel industry, exceeding all other rental car companies, and most airlines, cruise lines, hotels, tour operators and online travel agencies.