KXEN, the leading provider of predictive analytics for business users, today announced that Europcar, the leader in car rental services in Europe, has purchased KXEN’s flagship product, InfiniteInsight®, to offer more targeted offers to its customer in addition to optimise insurance risk, fraud and operations using predictive analytics.
“Our global view of the shopper is a strategic advantage for Europcar,” said Marie-Hélène Fagard, Group CIO at Europcar. “We expect to realize insight about our customers using KXEN.”
During their evaluation of KXEN, Europcar was ready to demonstrate immediate value in two initial pilots:
* Luxury Cars – score customers according to their likelihood to hire a luxury vehicle and use the resulting list to prioritise targets in Neolane, their campaign management solution.
* Forecasting – accurately forecast demand for vehicles by rental stations and vehicle type.
* “We are desirous to unlock the price of KXEN across our business,” said Fagard. “We believe KXEN can let us create better targeted communications with our customers and optimize many aspects of our business.”
* “We’re pleased to partner with a market leader like Europcar,” said John Ball, CEO of KXEN. “We are committed to assist Europcar gain unparalleled insight about their customers and operations that may increase their competitive advantage within the car rental industry.”