Eurostar is launching a better, simpler and faster eurostar.com from 19 March 2013. The brand new site will feature a contemporary feel and appear and an enhanced layout to convert and accelerate the booking process for passengers.
The new eurostar.com will offer passengers an easier and quicker booking experience, with a dramatic reduction inside the collection of booking steps. a brand new ‘express check-out’ function will accelerate the booking process as customers can favor to save their card details and re-use them when purchasing a journey.
Fares would be displayed more clearly with an intuitive daily/weekly/monthly price view, making it easier for passengers to go looking for one of the best prices.
In addition, the brand new eurostar.com will feature an enhanced booking process for connecting destinations. Travellers would be ready to book their entire journey from over 300 stations within the UK to hundreds of destinations across France, Belgium, the Netherlands, Switzerland and Germany in precisely about a clicks.
The site can even feature more destination content for popular cities equivalent to Amsterdam, Cologne and Marseille, alongside practical information and maps to assist passengers connect smoothly between Eurostar and other rail operators.
Nick Mercer, Commercial Director for Eurostar, said: “The transformation of eurostar.com is vital to the way forward for our business. We now live in a quick moving digital world where billions of online transactions are made worldwide every minute, so it’s essential that our digital offering meets changing customer needs.
“The new eurostar.com marks the beginning of our investment into digital and over the arriving months customers will see a raft of latest features to the location. We’re committed to offering excellence at every step of the adventure from booking to on-board, and we can continue to speculate in our service to make sure it offers customers the absolute best travel experience.”
The transformation of eurostar.com is a part of a much wider investment into Eurostar’s business. This incorporates a £700m fleet investment programme including the refurbishment of the present Eurostar sets and the acquisition of 10 new trains, that’s on schedule to be completed by 2015.