Joburg Tourism is at it again. With a purpose to promote tourism investment opportunities within the city, MMC Ruby Mathang is leading a delegation to Berlin where the town of Gold may be participating inside the 16th International Hotel Investment Forum.
“As the city’s leadership, we recognise that tourism is a major economic growth imperative and an amazing catalyst for building a colourful city.
“We also appreciate our role to create an enabling and supportive environment during which the personal sector can thrive and feel confident to speculate inside the tourism sector and create new and plenty-needed jobs,” explained Mathang.
“The City of Johannesburg’s leadership is therefore committed to offering a favourable climate for investors, creating opportunities and offering incentives with a view to make this city an enticing destination for them.”
Following on from the International Hotel Investment Forum, the Joburg Tourism team will then be participating within the annual ITB, one of several world’s leading travel trade shows, that allows you to be going down in Berlin from March 7th-9th.
Joburg Tourism’s participation in international trade shows forms portion of its technique to maintain and increase Johannesburg’s market share in both the business and leisure travel arenas.
“As ITB is likely one of the largest global platforms for the leisure travel market, we can again be presenting Joburg’s position as a colourful, cosmopolitan all year round destination for business, leisure and lifestyle, using the chance to launch our Autumn Campaign, entitled “Explore Experience Enjoy Joburg q4,” added Phelisa Mangcu, acting chief executive, Johannesburg Tourism.