Worldhotels, a number one global group for independent upscale hotels, is growing its branded soft franchise solution because the ideal alternative to standard franchising.
The offer is amazingly competitive, as costs to owners are based purely on brand performance in total net room revenue delivery.
Since introducing the brand new business model in 2011, Worldhotels has already branded 15 hotels and plans so as to add another 20 by 2014.
Ingo Guerges, vp global hotel development at Worldhotels explained why the brand new model was created:
He said: “Hotels kept asking us for a better level of partnership – without the high operational interference of traditional upscale franchises.
“So we prepare an answer that follows our motto of ‘If you own a hotel, it can feel such as you own a hotel.’”
Worldhotels’ soft franchise solution focuses purely at the commercial side of the business, to generate and capture opportunities for room revenue growth from all segments and all distribution channels.
The model would not require any hardware standards, as Robert van der Graaf, Worldhotels’ newly appointed regional vp full licence Europe, Middle East and Africa, illustrates.
“We’ve always said that standards don’t need to mean standardisation,” he stated.
“Our role is only to confirm the emblem and supporting systems deliver the absolute best results for our hotels, without interfering within the actual delivery of an authentic upscale hotel experience.”
The model is built on over 40 years of successes of Worldhotels’ affiliation model and makes a speciality of three areas – firstly full commercial support to maximize the hotel’s exposure under a world brand, secondly increase hotel market share through total brand performance, system delivery and at last distribution cost control to ultimately achieve a particularly healthy return on investment for hotel owners.
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