yoo Hotels has unveiled two intricately crafted design-led hotel brands for travellers who seek handcrafted luxury: yoo 2 and yoo Collection.
yoo, the worldwide design company founded by international property entrepreneur John Hitchcox and renowned designer Philippe Starck, brings an entire hotel offering to the market.
The brand was offering luxury hotels and high-end residences for over 14 years and has dropped at fruition the visions of creative directors Anouska Hempel, Philippe Starck, Marcel Wanders, Jade Jagger and Kelly Hoppen.
Headed by industry expert Marco Nijhof, yoo Hotels will create an enhanced hotel experience through delivery of original design and primary rate hotel management services.
Tapping into yoo’s unique talent bank of worldwide renowned designers in addition its own yoo Studio, yoo Hotels offers an unparalleled breadth of design talent and heritage.
The culture of every location is crucial for both the yoo Collection and yoo 2 hotels, and that is interpreted throughout the world class designed interiors.
Electric and luxurious dining and entertainment experiences are joined with flawless service, delivered by yoo Hotel Management, making a feeling of Human Luxury – the yoo Hotels philosophy of unfailingly satisfying every whim a guest could conceive at any moment.
yoo Collection
The yoo Collection offers guests a premium, five star luxury stay within truly inspirational spaces.
Each yoo Collection luxury hotel could have a different sense of place and personality, created by yoo’s renowned designer base, all of whom are skilled at creating instant destinations with an understanding of local cultures.
The local soul of a yoo Collection hotel is combined with seamless service and refined luxury, so that it will satisfy the foremost sophisticated high net-worth business and leisure traveller, making each moment a party.
yoo 2
The yoo 2 brand is aimed toward the design and tech-savvy traveller who’s searching for a superb stay and a feeling of affordable luxury, whether travelling for business or leisure.
yoo 2 hotels may have a buzzing social feel and a full of life atmosphere inside the public spaces, with warm and inviting service delivered by like-minded people.
Restaurants and bars will attract the local crowds too, fusing fun with great hospitality and creating hot-spot destinations in each city.
The yoo 2 brand will offer spaces that afford everyone the experience of dwelling in exceptional and mindful design, even just for the night.
yoo Hotel Management
The yoo Hotel Management team benefits from a combined 107 years of expertise in hotel management, leasing, franchising, and operations.
Together, they’ve got transacted a combined £15 billion in single asset, portfolio and hotel opportunities.
With design, branding, marketing and hotel management in one offering, it’s the synergy of the entire yoo Hotels offering which makes it truly unique.
It suggests that resources are maximised and there are significant cost savings compared to standard segmented hotel teams.
yoo Hotel Management acts as a guardian of luxury, ensuring the hotelier’s investment return is maximised while maintaining the unique DNA of the emblem vision and philosophy.
The service delivered is unwavering, creating unforgettable experiences that keep guests smiling.
yoo Hotel Management provides an uncompromising commitment to the posh and vision of the hotel ensuring repeat guest satisfaction. Any investment entrusted to yoo Hotel Management becomes a ‘trophy asset’.
Key metrics would be provided via performance reporting indicating penetration, rates, RevPar, shares and property valuation.
While guest satisfaction will establish yoo Hotels because the leader amongst the competitive set, it’s the satisfaction of our hoteliers as a way to determine the fibre of the yoo Hotels fabric.