ITB Berlin can be strengthening its image because the world’s leading travel trade exhibition with the launch of a brand new advertising campaign.
The creative team of Daniel Freier und Robert Körtge of the Berlin-based branding agency kleiner und bold was liable for developing this strategy and new undertaking.
The main objective of the hot campaign is to put “experience and experts”.
Every year, decision-makers from the international tourism industry gather on the trade event at the Berlin Exhibition Grounds to replace information at the latest developments and trends.
Numerous lectures, workshops and seminars on the ITB Berlin Convention and eTravel World, as an instance, offer valuable information to these present.
Year after year, this permits annual visitors to ITB Berlin to realize an enormous advantage in relation to knowledge.
In future, stylised pictograms will symbolise ITB Berlin’s pioneering role in tourism and visually positiat the show in its leading role for the tourism industry.
With new motifs on the homepage of the show’s website, in its newsletters and on social networking sites the world’s largest travel trade extravaganza will make it easy for visitors to discover their way around.
Comprising several icons, the pictograms cover quite a lot of content and specifically target individual topics, related information and audiences.
ITB Berlin 2014 might be occurring from Wednesday 5th to Sunday March 9th, and from Wednesday to Friday would be open to trade visitors only.
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