Le Méridien and its ownership groups are planning to speculate greater than $200m inside the renovations of 13 hotels and resorts within the MEA region over a better 3 years.
The French-born brand has had a significant presence in emerging Middle Eastern and African markets for greater than 30 years, and as this region continues to conform as a global business and leisure travel hub, Le Méridien has developed a focused method to ensuring its global portfolio continues to satisfy high brand standards.
“Since acquiring Le Méridien in 2005, Starwood and its hotel ownership groups have made a huge effort to augment and create a consistent portfolio worldwide,” said Brian Povinelli, Global Brand Leader, Le Méridien and Westin.
“Le Méridien now boasts the simplest performance measures in brand history, and our focused efforts at the Middle East and Africa hotels will only help ensure Le Méridien maintains its best portfolio ever.”
Le Méridien recently announced 10 new hotel openings over the subsequent year, an unprecedented number for the emblem, and because the European-rooted brand continues to grow globally, the consistency of its portfolio remains a key priority.
Additionally, Le Méridien will this year add a brand new hotel in Egypt, where the emblem currently operates four properties. Le Méridien Cairo Airport will open in September 2013. Located at Terminal 3, it’ll be the best hotel with direct access to Cairo International Airport terminals.
Le Méridien Cairo Airport will feature 350 guestrooms, a 24-hour restaurant, specialty restaurant, coffee bar, lobby bar, lounge, gym, and swimming pool. The hotel may have approximately 750 square meters of meeting space, including a business center, ballroom, and 6 meeting rooms, for a number of business functions.
Many of those renovated hotels such as Le Méridien Cairo Airport will integrate the Le Méridien Hub experience into existing public spaces, re-interpreting the ancient lobby right into a get together place for curious and inventive minded travelers to converse, debate, and exchange.
Le Méridien Hub offers both guests and locals an inspiring atmosphere where contemporary, curated artwork sets our environment and a cosmopolitan café experience sets the scene.
Le Méridien Hub further builds at the brand’s award-winning arrival experience inclusive of four elements: large-scale artwork in high impact areas to reset the mind and stimulate dialogue and curiosity; the sensory experience, illustrated through Le Méridien signature scent, sound and use of sunshine, making a unique and distinctive atmosphere; UNLOCK ART programme, featuring LM100 artist designed key card collections that not just offer access to the guestroom but in addition to Le Méridien affiliated contemporary cultural centers within the city; and a 24-hour soundtrack.