Rated many of the top 10 independent bed banks globally, Swiss – based lowcostbeds, has announced its foray into the center East. Targeting the lucrative inbound and outbound markets from the region, the corporate has officially appointed Discover the arena Marketing as their exclusive representative inside the region and is calling to enroll with prominent regional and international travel agents.
Mr Paul Riches, Group Director of Sales, lowcostravelgroup, said, “We are confident we’re hitting the best market as both inbound and outbound business within the region is showing a healthy increase. We’re absolutely delighted to be working with Discover the area Marketing. They have got a proven track record in working closely with the travel trade and we don’t have any doubt they’re the correct partner for us to grow our ME business.
We offer an intensive range of hotels around the globe, coupled with leading technology, so we’re very involved in the prospects the center East market has to present us. As a trade only brand, lowcostbeds boasts an exceptional portfolio of hotels across Europe, the Far East and USA, besides other regions that Middle East outbound travellers traditionally like.”
Commenting at the appointment, Discover the area CEO, Jenny Adams said, “Discover the arena Marketing is extremely desirous about our strategic partnership with lowcostbeds. We’re desperate to use our vast experience with the local ME travel market to introduce the trade to lowcostbeds. With their vast hotel inventory and engaging commercial terms, lowcostbeds is the proper solution for today’s travel trade.”
The experienced Discover sales team may be visiting travel agents and attending various trade shows inside the region over the approaching months, providing support and advice on quite a lot of lowcostbeds related issues including agent registration, site navigation tips, commercial terms, product updates, and exclusive travel agent offers. Ms Sarah Marron, Sales Director, Discover the area Marketing, said, “Our strategy with lowcostbeds is to work with the network of regional travel players to ensure that them to give our excellent range of hotels, from leisure resorts to city breaks and from budget to five-star luxury.”
The team of Directors from lowcostbeds could be present in the course of the Arabian Travel Market (ATM) to satisfy travel trade professionals and agencies, including its Commercial Director Patricia Rossello – Evans.
Mr Riches added, “ATM is the leading travel and tourism exhibition and offers us the proper opportunity to introduce and position Lowcostbeds. We’re extremely keen on the show and searching forward to being there. Patricia is usually attending, with the intention to meet with the local hoteliers who we’re already working with within the region and to source new hotels, to feature to our GCC product portfolio.’
Offering an international inventory of 150,000 hotels in over 4000 resorts and cities, lowcostbeds is the proper partner for travel agencies. Mr Riches continued, “Travel agents are always searching for good rates and, increasingly relevant hotel inventory. These days we’re working with over 20,000 travel agencies and native buyers worldwide and our objective is to grow that considerably.”
The Middle East is likely one of the fastest growing regions on the subject of tourism with outbound travel quadrupling within the last two decades. The area Tourism Organisation estimates that a further two million Arabs will travel abroad inside the next 20 years, taking its total of outbound tourists to 37 million, spending an estimated $20 billion and accounting for two.2% of worldwide outbound travel, an increase of 0.7%.
Riches concluded, ‘In the following 2 to three years the corporate is calling to grow its annual turnover to over £1bn USD. Today the vast majority of our business is generated from the united kingdom. Our objective now’s to extend our business from other parts of the area, to become a very global hotel provider. Our launch into the center East market is a key component to that strategy.
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