Vayant Travel Technologies, an international leader in B2B airfare search innovation, was selected by Lufthansa to improve the airline’s distribution to tour operators and consolidators in Germany, Switzerland and Austria. Here’s one of the most significant client acquisition for Vayant because it started commercial operations in 2012.
Vayant has created a custom-made cache for Lufthansa, using its Pricing Cache technique to open up the airline’s fares for dynamic packaging by tour operators. Built to Lufthansa’s specific business requirements, and enabled by Vayant’s fares and-pricing engine, the cache encompasses currently about 30 departure cities inside the German-speaking market and 100 destinations, of which 70 are in Europe.
Vayant refreshes and pushes updated cache data six times per day for Lufthansa, guaranteeing bookability of over 80 per cent. Tour operators already getting Lufthansa fares data pushed to them include L’TUR, Bucher Reisen, Hotelplan Suisse and TUI 4U.
Lufthansa, the biggest airline in Europe and the fifth largest on earth, joins Vayant’s Pricing Cache customer list that incorporates Hotelplan, travel.at, HLX and Binoli.
“We were impressed by the standard and adaptability of Vayant and its services and products. Using the Pricing Cache solution might help us significantly to sell Lufthansa flights within the leisure market” said Christian Tillmans, VP Global Online & Leisure Sales at Lufthansa.
Eric Dumas, CEO of Vayant Travel Technologies said: “This is an important deal for Vayant and for the industry. Signing a worldwide travel brand like Lufthansa underlines the success of our unique technology available on the market, and signals a shift towards more human-shaped travel shopping. Pricing Cache delivers the short accurate data travel sellers must deliver richer customer experiences.”
Vayant Pricing Cache was first launched in September 2012, and an enhanced version (Pricing Cache V2.0) was released earlier this month. New features of Pricing Cache V2.0 include support for multiple passenger types and different fare classes in one cache for every O&D combination. Travel retailers may also specify maximum connection times, airports, airlines, routes, and define the number and kind of search leads to their respective cache. Cache date updates can be found as much as twenty-four times per day.
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