‘Like for like’ National Express is earlier than the sport, becoming the UK’s first public passenger transport company to be ‘liked’ by 100,000 people on Facebook.
The UK’s largest coach operator received its 100-thousandth ‘like’ on social networking site Facebook last month and has carried on full steam ever since, leaving rivals within the shade. The coach operator is now ‘liked’ by greater than 114,000 Facebook users and counting.
A steady stream of competitions, special offers, giveaways and artistic pictures have all helped make sure the approval for National Express at the social networking site.
The achievement is your entire more impressive as National Express only recruited a dedicated content manager in May 2012, who also takes care of the company’s Twitter account.
Increasing its Facebook ‘likes’ allows National Express to connect to progressively more social network users to inform them about special offers and charitable initiatives, including work to support children’s cancer charity Help Harry Help Others.
To date, pictures of a specially-liveried coach in honour of the charity have proved one of the vital popular items posted at the National Express Facebook page, that is carefully managed and monitored to be certain content meets user’s needs.
National Express E-Commerce Manager Sally Hawkesford said: “In this digital-age, social media is a superb way of engaging with our customers and reaching out to new audiences. We communicate will our customers in every kind of other ways and Facebook is a crucial process of sharing our news in an inventive way, enabling people to take care of-to-date with all things National Express. Our success could be right down to the reality we only post things we believe to be of genuine interest and we’re constantly at the look-out for fun how you can keep people updated.”