Fairmont Hotels & Resorts has named Carmen Lam as vp, hotel sales and marketing, Asia Pacific. Lam, who would be based in Shanghai, joins Fairmont on this newly created role to offer sales and marketing direction to Fairmont’s impressive hotels in Asia Pacific and support to the luxurious operator’s burgeoning pipeline of regional development.
“We’re quickly growing our footprint in Asia and are very fortunate to be adding a pacesetter of Carmen’s caliber to our regional management team,” said, Jeff Doane, Fairmont’s vp, hotel sales and marketing. “With her wealth of hotel related experience and firm understanding of the regional marketplace, she’s ideally positioned to lead our sales, marketing and branding activity throughout Asia.”
With six hotels open and operating in Asia, including three in China, Lam will focus on maximizing results and driving performance for this dynamic mixture of resort and town center properties. She’ll even be answerable for executing Fairmont’s regional sales strategy, regional brand management, and awareness and marketing activity for brand new hotels including announced Fairmont projects in Jakarta, Bali and several other cities in China.
Lam arrives at Fairmont having previously served as senior vp, leisure & brand sales and marketing for Hong Kong/Macau-based Melco Crown Entertainment. Over the process a career that has spanned greater than 20 years, Lam has also held a sequence of management positions with leading brands in Asia including roles with Shangri-La Hotels and InterContinental Hotels Group.
Lam holds an Executive MBA from Canada’s Richard Ivey School of economic – University of Western, a Bachelor of industrial Administration from the University of Hawaii and an Executive Leadership designation from Cornell University. Lam can be pursuing a Doctorate on the School of Hotel and Tourism Management on the Hong Kong Polytechnic University.
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