Starwood Hotels & Resorts has announced its luxury footprint has nearly doubled worldwide in five years to fulfill growing global demand. Starwood is lengthening its lead in luxury hospitality with greater than 160 hotels in 39 countries as portion of The luxurious Collection, St. Regis and W brands, offering guests and residents personalised service and exceptional experiences world wide. Looking ahead, Starwood will add 50 luxury hotels in 12 new countries over the subsequent five years.
Today, 85 percent of Starwood’s luxury guests hail from generations X and Y, and the corporate is uniquely positioned to cater to this emerging and ever-more global generation of affluent travellers. Starwood continues to aggressively spend money on the creation, renovation and restoration of its luxury pipeline in anticipation of a seismic growth of worldwide luxury demand. Luxury makes up fifteen percent of Starwood’s total pipeline, and 90 percent of its future luxury hotels will open in emerging markets, including the 1st W Hotel in mainland China with W Guangzhou and the 1st St. Regis hotel in Africa with the debut of The St. Regis Mauritius Resort.