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News: The way forward for tourism at PATA Youth Forum Bangkok

December 10, 2014 • admin

The Pacific Asia Travel Association (PATA) will organise the PATA Youth Forum, with the theme, “Search, Connect, Experience – The way forward for Tourism.” Hosted by the faculty of Innovation at Thammasat University, the Forum will ensue Thursday April 25 at Sri Burapa Auditorium, Thammasat University, Tha Pra Chan Campus, Bangkok. The Forum will commence someday just before the 2013 PATA Annual Summit and is aiming to draw hundreds of young professionals and scholars from overseas and Thailand.

Speakers include hospitality lecturers from the University of Macau and Taylor’s University in Malaysia. There’ll be a short-fire Q&A session with senior executives from acclaimed hospitality industry leaders in Thailand.

There may be great insights and forecasts by speakers from globally recognised digital, social media and search brands which can be transforming the web travel space.

Mr Martin J Craigs, PATA CEO said: “Searching, connecting and experience are all proactive steps for Next Generation young professionals. The emphasis of the Forum could be greatly on new ideas and opportunities for anything connected to travel.”

The Forum has sessions which includes “Experience – Making Events Happen,” “Experience – Same, Same – But Different,” “Developing Innovative Experiences,” and “The Way forward for Tourism: Industry Perspectives from Thailand.”

On behalf of the PATA Youth Forum hosts, the school of Innovation at Thammasat University in Bangkok, Prof Dr Walter Jamieson, Director of the Service Innovation Program, said: “The Service Innovation Program in the College of Innovation at Thammasat University is honoured to host the PATA Youth Forum. This is a unique opportunity for the University and this system to give Thai hospitality to students from abroad and inside the country. We can make sure that students may have a chance to construct long-term relationships between individuals and institutions. We glance forward to welcoming you on April 25.”

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