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News: Tourism Australia has another world record in its sights

May 18, 2014 • admin

Sydney photographers, bloggers, instagrammers and tweeters are being invited to Bondi this Saturday (23 March 2013) to sign up for Colby Brown, considered one of America’s most influential photography bloggers try and set a brand new world record for the biggest ever ‘photo-walk’.

The Bronte to Bondi Photo Walk is supported by Google, Samsung and Destination NSW and is a part of a brand new Tourism Australia program, targeting digital influencers and opinion leaders, inviting them to share their images and experiences of Australia with their extensive social media followings.

Colby is a certified photographer based in Denver, Colorado and has 2.3 million followers on Google+.

“Australia has one of these vibrant and active photography community it’s known around the globe. I instantly knew that i needed to do a photograph walk in Sydney since it is this kind of beautiful location and gives a whimsical opportunity to bring that thriving community together to celebrate and showcase much of what town has to present the area,” Colby Brown said.

Tourism Australia Managing Director Andrew McEvoy said that the mixture of Colby’s photographic talent and large following of fans provided an impressive platform to showcase a number of Australia’s splendid tourism experiences.

“With greater than four million fans, we have already got the most important destination Facebook fan page on earth, and apparently we only need about 300 people to affix Colby in this Bronte-Bondi Photo Walk to make it a brand new world record for Australia,” Mr McEvoy said.

As well because the photo walk, Colby Brown can be also enjoying Google+ ‘Hangouts’ during his Australian trip, which also soak up the natural landscapes and scenery of South Australia, Tasmanian, Victoria and Western Australia.

A selection of leading Australian digital influencers are supporting the sector record bid, including South Sydney photographer Michael Sutton, who will accompany Colby and share his own photos taken through the walk along with his 52,000 Google+ followers.

The world record for a photograph-walk is currently held by another prominent US photography blogger, Trey Ratcliff. It came about in Melbourne in January and was attended by 289 people.

The Bronte to Bondi Photo Walk occurs on Saturday 23 March: starting at Bronte Beach at 3pm and finishing at the North Bondi grassy knoll around sunset.

Participants taking the appropriate photograph can win as much as $8,000 worth of prizes, including cameras and photography equipment in addition to Bridgeclimb vouchers.

Colby and Michael will both be posting real-time updates of the photo-walk on Facebook, Twitter, Instagram and Google+. The hashtags for the photo-walk are #Bondi2013 and #SeeAustralia

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