Tyrrells, the premium English crisp brand, is taking to the skies with the coming of its new ‘Plane Crisps’. Tyrrells have teamed up with Virgin Atlantic to create a bespoke ‘Little Red’ pack to enjoy on-board Virgin’s new Little Red domestic routes. Unique to Virgin, the specially created miniature packs would be handed out to all passengers at the new domestic flight routes, set for lift-off from 31st March.
At just 15g the recent ‘Plane Crisps’ stands out as the smallest pack currently produced by Tyrrells. Working closely with the Virgin team to satisfy on-board consumption and stowage requirements, the crisps had been hand cooked from carefully graded smaller potatoes to cause them to the world’s daintiest and tastiest crisps. Tyrrells source all their potatoes from neighboring Herefordshire fields, using only the best potatoes from varieties equivalent to Lady Jo, Lady Claire and girl Rosetta.
The new Plane Crisp pack have been designed in step with the brand’s usual joie de vivre, taking aviation because the theme and embracing both the Tyrrells and Virgin Atlantic distinctive brand characteristics: the long-lasting Virgin red because the pack colour combined with a signature Tyrrells black and white photo of a pilot along with his trusty four legged flying friend.
Oliver Rudgard, Marketing Director of Tyrrells Crisps says, “This is a good collaboration for Tyrrells and we’re thrilled to be partnering with Virgin at the launch of Little Red. The challenge for us was to return up with a product that actually works at 35,000 feet. That’s why we carefully selected miniature potatoes after which tested their flavour on a Virgin Atlantic flight to ensure that we had the cutest and tastiest crisps possible.”
Virgin Atlantic Customer Experience Director, Reuben Arnold, said:
“We are delighted to be working with Tyrrells as a part of our on board offering for Virgin Atlantic Little Red domestic flights. The 2 brands are a really perfect fit, great British brands admired for his or her flair and the standard in their product. Virgin Atlantic is obsessed with supplying the perfect product and repair on our flights, and we’re confident that Little Red’s passengers will love these bespoke Plane Crisps made of tasty miniature potatoes.”
The Tyrrells Plane Crisps could be showcased on board the inaugural flight from London to Edinburgh on April 8th.