Virgin has confirmed that its new domestic airline, set to launch on the end of the month, may be called Little Red.
The carrier will launch on March 31st in Manchester, on April 5th in Edinburgh and April 9th in Aberdeen.
Initially the airline will offer four daily round-trips between London Heathrow and Manchester, six daily round-trips to Edinburgh and 3 daily round-trips to Aberdeen.
Virgin hopes Little Red will grow to rival British Airways, providing short-haul connections for long-haul Virgin Atlantic routes.
Richard Branson, president, Virgin Atlantic, said: “Virgin Atlantic have been on a tremendous journey since we started with a single plane 29 years ago.
”Little Red represents the next move on that journey as we go face to face with British Airways to supply domestic flights that deliver Virgin Atlantic’s rock and roll spirit in addition to real value for money.
”The European Commission recognised that a British Airways monopoly will be undeniably bad for consumers and Virgin Atlantic Little Red will stop British Airways dominating routes and driving higher prices.”
Customers could be allowed 23kg luggage check-in, pre-assigned seats, complimentary snacks and drinks and hot breakfasts on early morning flights.
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