Hotels.com has launched two new apps for Windows 8, an iteration of its highly successful app specifically designed for mobile and another built specifically for Windows 8 tablet.
The new apps enable customers using Windows 8 on-the-visit easily and quickly research, search and book hotel accommodation, in addition to review reservations, read customer reviews and look for specific mobile only deals.
Alongside this, Hotels.com customers may also pin a page to their homepage at any point within the App, if it is a particular hotel or their upcoming reservation, this then permits them to have instant access to that information
The Windows 8 launch is the newest in what was a hectic period of shopper focused innovations for the Hotels.com mobile team.
The launch of the iOS and Android mobile apps in May 2011 marked the beginning of a period of rapid mobile growth for the emblem.
This was followed by the iPad launch in September 2011 and Windows 7 in April 2012.
To date the Hotels.com app was downloaded 15 million times globally and represents a major and growing portion of the business.
Scott Booker, president, Hotels.com, commented: “We are more than happy to have launched the Windows 8 Apps into the marketplace for our users.
“Our team has worked tirelessly to construct apps which are tailored to the purposes of our customers and people using this operating system.
“We have had a totally clear strategy, in the course of the evolution of our mobile products, to construct Apps which can be specifically designed for individual devices and operating systems.
“We don’t think in a one size fits all method and this launch is the newest innovation on this process. Our current apps were downloaded globally by 15 million users and we’re expecting seeing the Windows 8 products contribute further to this number.”
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