WTM Latin America has created a dedicated area at the exhibition floor to showcase organisations with global representation.
The ‘Global Village’ will host international hotel chains, technology companies and wholesalers who’re heading to São Paulo this April for the inaugural World Travel Market Latin America, with many exhibiting at a Brazilian travel trade event for the primary time.
World Travel Market Latin America, the leading global event for the Latin American travel industry, also confirms that Accor is the official Hotel Partner for the show.
Accor recently strengthened its leadership in Latin America with the $265m purchase of Mexican hotel chain Grupo Posadas.
It has greater than 200 hotels in Latin America and the Caribbean.
Hyatt Hotels Corporation is heavily specializing in Brazil, following its strategic decision to expand outside its core North American market.
It has nine hotels open in Latin America, with another thirteen Hyatt-branded properties within the confirmed pipeline.
Accor and Hyatt are joined within the Global Village by Worldhotels, Marriott, Starwood, Hilton Worldwide, Grupo Melia, Vila Gale and Trump Hotels.
Trump Hotels can also be making its first appearance at a travel event in Brazil.
The volume of worldwide hotel giants in attendance, lots of whom are listed on their home country’s stock exchange, confirms that non-public sector businesses see World Travel Market Latin America as a valuable and worthwhile business opportunity.
Other hotel sector specialists exhibiting include the Caribbean giant, resort operators Sandals & Beaches, Austria-Trend Hotels and the east African experts The Zanzibar Collection.
WTM London regulars from the hotel technology sector, including Pegasus and TripAdvisor, also are in attendance.
Finally, quite a few B2B wholesalers supplying groups, tours, hotels and activities are exhibiting on the inaugural event, reflecting the significance of Brazil as both an inbound and outbound destination.
London-based JAC, Miki Travel, Go Global from Israel and HotelsPro from america are some of the wholesalers seeking to check with suppliers.
Reed Travel Exhibitions director WTM Latin America Lawrence Reinisch said: “Interest within the first World Travel Market Latin America from the personal sector have been outstanding.
“I am especially pleased to bring quite a few exhibitors to Brazil for the 1st time, including one of the most world’s major hotel chains.
“This demonstrates the worldwide appeal of the arena Travel Market brand and in addition the strong interest the personal sector has in conducting business in Brazil and Latin America.
“I am delighted that World Travel Market Latin America is the primary exhibition that’s ready to facilitate such business opportunities for both Brazil and the region.”