Brazil cannot rely upon the FIFA 2014 World Cup and the 2016 Olympic Games to stimulate international visitors World Travel & Tourism Council president David Scowsill has warned in a panoramic speech at the issue.
Scowsill explained: “Tourism is creating a major contribution to that exciting economic growth, but there remains much to be done with infrastructure build and marketing the rustic to international markets.
“This is a dynamic time for Brazil – exports are booming in a single of the fastest growing major economies on the planet.
“Economic reforms have given the rustic new international recognition and influence.
Scowsill was speaking at PANROTAS in Sao Paolo.
Tourism made a complete contribution to Brazil’s GDP in 2012 of 402 billion reals, which was nine per cent of the – greater than that of the chemicals manufacturing industry which stands at seven per cent and the mining sector which contributes 6.7 per cent.
In terms of direct contribution to GDP, tourism is sort of twice the scale of the automotive manufacturing sector in Brazil, supporting eight million direct, indirect and induced jobs in 2012.
Brazil ranks second in Latin America when it comes to the flow of international tourists, however the domestic market represents the majority of the industry, accounting for over 50 million trips annually.
Mexico is prior to Brazil, attracting 22 million visitors per year, in comparison to Brazil’s 5.2 million.
France receives 76.8 million visitors a year and the united states 60 million.
Brazilians’ spending on trips abroad rose by 50 per cent in 2010 and 30 per cent in 2011.
Scowsill continued: “Brazilians are profiting from the stronger Real to travel, that is excellent news for the tourism industry elsewhere, but not excellent news for Brazil.
“Some 5.2 million international tourism arrivals each year is low for a rustic the scale of Brazil which has loads to provide visitors when it comes to natural diversity – from rainforests, World Heritage sites, and eco-tourism, to beaches, adventure travel, history, culture and town experiences.
“The World Cup in 2014 and Olympics in 2016 might be four week bursts of intensity when it comes to overseas visitors, but can’t be relied upon to be the only drivers of international visitor growth someday.
“The Brazilian tourism industry has to behave and speak as one voice to inform the remainder of the realm about this glorious country and everything it has to supply and put it firmly at the international tourist map.”
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