Premier Inn has relaunched its award-winning application for iPhone and its first application for iPad.
Responsible for over 100,000 room bookings in 2012 alone, the award-winning application was downloaded over 2,000,000 times since its launch in January 2011 and has become one of many hotel brand’s most significant channels.
In collaboration with mobile partner Grapple, Europe’s leading mobile innovation agency, Premier Inn are again setting the quality with a beautifully redesigned application that places convenience and user experience on the heart.
Featuring a highly intuitive navigation that anticipates the desires of shoppers, the app provides a continuing and intelligent booking flow, with Trip Advisor ratings, the power to feature extras along with breakfast, and a chance to simply book repeat stays. Geared toward both leisure and business customers, the appliance makes it easy for guests to cope their bookings at the move and gives rich personalisation through ‘My Premier Inn’.
Average daily sales conversions from the relaunched iPhone application which took number 1 spot within the Apple App Store travel category at launch*; have increased from 3% to as high as 5.9%.
Mark Fells, Digital Director, Whitbread Hotels & Restaurants comments:
“As the UK’s largest hotel brand, mobile is a vital strategic business tool for both servicing our customers and driving commercial growth.
The Premier Inn mobile app has exceeded all expectations over the last two years.
Relaunching the appliance for iPhone and the recent iPad version are important steps in making our guests’ lives easier throughout their stick with Premier Inn and driving customer loyalty.”
Adam Levene, Chief Strategy Officer, Grapple comments:
“This was an exhilarating opportunity to revisit one of many travel industry’s most successful mobile applications, and lift the usual another time with a beautifully designed interface and increased functionality that gives a good richer and more seamless mobile experience.
We’re longing for working in partnership with Premier Inn to construct at the success brought to date with a better wave of enhancements of their mobile strategy.
Recommended