Ritz-Carlton Hotels is leading the manner in consumer engagement within the digital sphere on the annual Arabian Travel Market with an absolutely-integrated social media campaign which will offer visitors a different interactive experience.
The move is in keeping with The Ritz-Carlton commitment to deepen connections with existing and prospective guests in an atmosphere wherein they spend increasing amounts of time.
As section of the luxurious hotel company’s social media outreach throughout the Middle East’s largest travel trade event, The Ritz-Carlton has members in their social media engagement team present on their stand at ATM.
Through the @RitzCarlton twitter handle, the team will provide live content and updates from the development.
With a sizeable selection of The Ritz-Carlton Twitter followers comprising of trade partners, customers and the media, it’s a perfect platform to initiate and build brand conversation relevant to the fair.
The introduction of a dedicated ‘Tweet Bar’ at the Ritz-Carlton stand HC5240 located inside the Arena Hall, will give the brand’s global Twitter following access to news from the development because it unfolds in Dubai, including highlights from exclusive talks and seminars.
In addition, visitors checking in at ATM on Foursquare will receive recommendations on the suitable things to look and do in Dubai, as recommended by The Ritz-Carlton concierges from both hotels within the city.
The Ritz-Carlton also uses Foursquare and The Ritz-Carlton Mobile App to tailor local content and supply engaging information relevant to their guests.
This could be dropped at life at ATM where a chain of QR codes can be utilized to download property insights, including recipes from chefs and guided tours of hotels.
“Our social media interactions at Arabian Travel Market are a natural extension of our ‘Let Us Stick with You’ brand philosophy.
“We wish to enrich the experience on the show for visitors, as well as being an amazing luxury travel information resource for our Twitter followers by providing news because it is occurring from the show,” said Chris Gabaldon, chief sales and marketing officer for Ritz-Carlton.
“Each of The Ritz-Carlton social media channels grow in importance to us year-over-year as our guests live an increasing number of in their lives inside the digital space.
“Use of Facebook alone already stands at 40 per cent of time spent online within the UAE, 30 per cent in Kuwait and 21 per cent in Saudi Arabia making Facebook an increasingly important channel for us to converse with our Middle East guests.”
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