The Ritz-Carlton Hotel Company is launching a completely-integrated social media campaign that may offer visitors a distinct interactive experience. at ATM The move is in keeping with The Ritz-Carlton commitment to deepen connections with existing and prospective guests in an atmosphere during which they spend increasing amounts of time.
As section of the luxurious hotel company’s social media outreach in the course of the Middle East’s largest travel trade exhibition, The Ritz-Carlton has members in their social media engagement team present on their stand at ATM. During the @RitzCarlton twitter handle, the team will provide live content and updates from the development. With a sizeable selection of The Ritz-Carlton Twitter followers comprising of trade partners, customers and the media, it’s a perfect platform to initiate and build brand conversation relevant to the fair.
The introduction of a dedicated ‘Tweet Bar’ at the Ritz-Carlton stand HC5240 located within the Arena Hall, will give the brand’s global Twitter following access to news from the development because it unfolds in Dubai, including highlights from exclusive talks and seminars. Additionally, visitors checking in at ATM on Foursquare will receive recommendations on the fitting things to peer and do in Dubai, as recommended by The Ritz-Carlton concierges from both hotels within the city. The Ritz-Carlton also uses Foursquare and The Ritz-Carlton Mobile App to tailor local content and supply engaging information relevant to their guests. This may occasionally be dropped at life at ATM where a chain of QR codes can be utilized to download property insights, including recipes from chefs and guided tours of hotels.
“Our social media interactions at Arabian Travel Market are a natural extension of our ‘Let Us Stick with You’ brand philosophy. We wish to enrich the experience on the show for visitors, as well as being a superb luxury travel information resource for our Twitter followers by providing news because it is occurring from the show,” said Chris Gabaldon, Chief Sales and Marketing Officer for The Ritz-Carlton Hotel Company. “Each of The Ritz-Carlton social media channels grow in importance to us year-over-year as our guests live increasingly more in their lives within the digital space. Use of Facebook alone already stands at 40% of time spent online within the UAE, 30% in Kuwait and 21% in Saudi Arabia making Facebook an increasingly important channel for us to converse with our Middle East guests.”
The Ritz-Carlton has a proven track record of using social networking platforms to construct and enhance the logo and produce people together within the same physical space or event. It successfully used Twitter to underscore its central role at global events similar to Toronto International Film Festival and IMEX America, whilst broadcasting and conversing concerning the brand’s messages on a big scale and in addition drawing foot traffic to physical spaces by engaging with other attendees.
The effectiveness of The Ritz-Carlton social media direction and content has brought about significant year-on-year increases across all leading platforms, including Facebook which has jumped 118 percent to a couple of million fans around the company’s brand page and 48 hotel Facebook pages. Moreover, the logo Facebook Page’s year-over-year growth in “People Talking About This” went up 746%.
“The Ritz-Carlton philosophy is built round the concept of providing unique experiences for our guests which will leave indelible memories they get rid of from every visit to 1 of our hotels. With the continuing growth and influence of social media – on both a neighborhood and global scale – we’re seeing this amplified online greater than ever before,” continued Gabaldon.
“It is therefore essential for us to stay relevant to the shopper and be strategic and sensitive in regards to the ways that we engage inside the space. The Ritz-Carlton brand carries expectations of excellence, and that i can proudly say that while each of our social channels perform in numerous ways, all of them convey a truth and authenticity which could only be conveyed by us. We reap great get pleasure from being part of the web conversation and learn much by taking note of guest feedback. The following component of our continued strategy specializes in developing additional global social media assets and online engagement channels to arrive a broader audience of geographies and demographics, incorporate more video, and play host to user generated content for our guests who would like to share their Ritz-Carlton experiences within the digital space.”
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