The Park Hotels, pioneers of design-led boutique hotels in India, introduces a refreshed brand experience, with a revived visual identity and promise. Commencing on 1st April 2013, the 1st phase of the re-brand could be unveiled around the Park Hotels’ 12 properties in 10 Indian cities.
Two years within the making and costing the gang 2.25 million USD, there’ll be a brand new appear and feel around the hotels, in addition to new experiences rooted inside the brand promise “Anything But Ordinary”. This modification reflects a better phase for The Park Hotels, because it continues to conform.
Priya Paul, Chairperson, Apeejay Surrendra Park Hotels Ltd says “The Park Hotels is where unusual experiences are possible. We’re known for creativity and innovation which is ingrained in our collective DNA. As we keep growing, we realised the necessity to communicate boldly the strength of our brand. The fresh design language strongly reflects contemporary India and our ethos. That’s strikingly bold and captures our personality perfectly.”
“Generations of world travellers share a powerful reference to our brand identity and our name and core assets are both recognisable and incredibly powerful,” said Mr Dewan, Managing Director, Apeejay Surrendra Park Hotels Ltd. “The Park Hotels’ way to luxury paves the manner in New India and reflects the trendy style that defines our brand today.”
The new logo specializes in the ‘THE’ which both pays homage to The Park being an area to peer and be seen, in addition to a nod to its position because the original “Park Hotel” in India. The brand new identity’s simple black and white logo helps to bring the colors and richness of The Park’s environments to the fore, and likewise further differentiates it from its competitors.
The new identity have been delivered to life through quite a number applications, including digital, collateral, signages and the creation of an impactful brand video. New experiences may also be offered to guests, with a variety of exciting collaborations within the pipeline, to be announced afterward within the year.