Today in a UK first, London’s biggest hotelier, Travelodge has opened the primary ever hotel above a comedy club.
Bethnal Green Travelodge, a 131-room hotel which represents an £11million investment have been built above Lee Hurst’s iconic Backyard Comedy Club – which through the years has hosted many well-known comedians.
To mark the hole of the UK’s first comedy club hotel partnership, Travelodge is introducing loo laughs – a loo roll that’s printed with a ramification of funny jokes and cartoons to maintain customers entertained and laughing whilst visiting the john.
In support of the company’s loo laughs toilet roll, the budget chain surveyed 2,000 Britons to hunt their views on reading within the bathroom. Key findings revealed that just below half (49%) of Britons wish to read at the toilet. Interestingly it is a more popular pastime with men as a 3rd reported they read at the loo whilst only a fifth of girls stated they do.
Eight out of ten respondents stated reading at the loo alleviates boredom and 3 quarters of adults thought loo roll printed with jokes was a good suggestion.
The nation’s favourite bathroom reading material includes: newspapers, magazines, journals, business publications, TV guides and comics.
The research also revealed Britain’s biggest loo readers are available inside the following locations: London, Chelmsford, Oxford, Cambridge and Southampton.
Shakila Ahmed, Travelodge Spokeswoman said: To celebrate the outlet of the UK’s first comedy club hotel concept, we thought it might be a fun and novel ideal to introduce joke printed toilet roll; in order that customers can continue to giggle whilst visiting the john.”
At the Bethnal Green Travelodge opening, the corporate also announced it location target list for one other 145 hotels across London. The objective list includes locations comparable to: Westminster, Camden, Southwark, Lambeth, Islington, Ealing and Greenwich.
The Travelodge target list of 145 new hotels would create nearly 4,000 new jobs around the capital and boost the local economy annually by £290million*