Rural Retreats is today announcing the launch of its first television advertising campaign to construct on its position because the largest luxury staycation specialist within the UK.
Based at the success of its programme sponsorship on ITV late last year, the luxurious holiday letting agent, based within the Cotswolds, can be running an initial four week programme of 22nd ads throughout April.
The campaign, which is able to run around the HTV and Thames Valley, will see adverts for Rural Retreats in key ITV daytime spots, with placements in breaks between This Morning, ITV Lunchtime News and Dickinson’s Real Deal.
Charles Millward, chief executive at Rural Retreats, says: “Rural Retreats operates in an exceptionally competitive and crowed sector, and this has only intensified given the new growth in staycations.
“After evaluating the good success of our programme campaign last year we decided to push forward with a television campaign, in order to coincide with our wider marketing activities, and is designed to focus on decision influencers in the house.
“We are confident that our television advertising programme will enable us to stand proud of the contest, and is the precise platform to speak our luxury holiday packages to the burgeoning staycation market.”