Starwood Hotels & Resorts Worldwide, Inc today announced that it’s going to debut the W brand in Israel in 2015 with the outlet of W Tel Aviv – Jaffa and The Residences at W Tel Aviv – Jaffa. Owned by Manhattan-based RFR Holding, the hotel could be set inside a historic 19th century heritage building within the revitalised ancient port neighbourhood of Jaffa. W Tel Aviv – Jaffa is being designed by acclaimed British architect John Pawson together with Ramy Gill Architects and concrete Designers, who has also designed the brand new Jaffa port.
“We are delighted to expand our relationship with RFR Holding, who also owns W South Beach Hotels & Residences, as we open the 1st W Hotel in Israel,” commented Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Tel Aviv is among the most fashionable and cosmopolitan cities at the Mediterranean and we’re excited to expand our footprint into Israel.”
“We are proud and excited to be working with Starwood in this expansion in Tel Aviv with this prestigious project,” added Aby Rosen, Co-Founder and Principal of RFR Holding. “We believe that the W brand, with its exceptional reputation, will further cement Jaffa’s reputation as a distinct world-class destination.”
W Tel Aviv – Jaffa will provide a cutting-edge lifestyle experience, featuring 125 stylish guest rooms and suites, including one Extreme WOW Suite (W’s interpretation of the Presidential Suite), in addition to panoramic views of the Mediterranean coast.
The hotel will offer a signature restaurant, a destination bar and W Front room (W’s tackle the conventional hotel lobby). Other luxury leisure facilities include an Away Spa, SWEAT® state-of-the-art fitness, and a glamorous outdoor WET pool deck. Guests might also expect the W brand’s signature Whatever/Whenever® service philosophy, providing guests whatever they wish, whenever they would like it. The hotel may even offer a whole-service, 24-hour WIRED business centre.
This project may even feature 38 W-branded Residences at W Tel Aviv – Jaffa, that allows you to include an individual entrance. Featuring luxurious apartments starting from 70 to 400 square metres, the six-storey Residences at W Tel Aviv – Jaffa may be built alongside the heritage building during which the hotel is housed. Residents will enjoy access to the facilities at W Tel Aviv – Jaffa, including signature W offerings and services.
With greater than 4,000 years of history, Jaffa is south of the primary city centre of Tel Aviv and is undergoing a meticulous revitalisation project, including multi-million dollar investments in infrastructure and a longer sea promenade. W Tel Aviv – Jaffa and The Residences at W Tel Aviv – Jaffa will function the centrepiece of the redevelopment of the traditional port city. Spanning over 20,000 square metres, this landmark project is found within close proximity to the newly renovated Jaffa port, the pristine beach, in addition to fashionable boutiques, charming sidewalk cafes and chic nightlife destinations.
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