Grand City Hotels has entered right into a strategic partnership with Wyndham Hotel Group to brand 43 hotels under globally recognised Wyndham brand names.
Grand City Hotels is Germany’s second largest hotel management company.
Under this agreement, a 3rd of the extensive Grand City Hotel portfolio of 120 hotels might be affiliated with Wyndham Hotel Group under the Wyndham Grand (five properties), Wyndham (three properties), Wyndham Garden (ten properties), TRYP by Wyndham (17 properties) and Days Inn (eight properties) flags.
By March 1st 2013, the primary 33 of the 43 selected locations may be rebranded.
The remaining hotels will follow over a better two years.
With this deal, Wyndham Hotel Group is not just introducing the Wyndham brand in Germany but can also be launching the Wyndham Garden tier within the Europe, Middle East and Africa region and the TRYP by Wyndham brand in Belgium and the Netherlands.
Christian Windfuhr, chief executive officer, Grand City Hotels, described this new alliance as “the greatest restructuring in our corporate history to date”.
“We are greater than convinced by Wyndham Hotel Group’s competence, capability and brand image and likewise believe, gazing the level of the agreement, we will facilitate a sturdy and successful entry to the German hotel marketplace for our new partner,” said Windfuhr.
All of the hotels can be found in Germany apart from two, so that it will become TRYP by Wyndham properties in Antwerp, Belgium, and in Amsterdam, the Netherlands.
Wyndham Hotel Group, which currently has 54 properties in Germany, could have 95 within the country once all hotels rebrand.
Wyndham Hotel Group could have 43 Ramada, 26 TRYP by Wyndham, 18 Wyndham and 8 Days Inn hotels in its portfolio in Germany.
It may even have a complete of 5 hotels in Belgium and 3 properties inside the Netherlands.