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Shaza reveals expansion plans at Arabian Travel Market

May 31, 2016 • admin
Shaza Hotels has confirmed it is going to increase its presence within the Middle East with a brand new project set to open in Doha. Opening in spring 2016, Shaza Doha, shall be located within the heart of the cultural district, within walking distance of major tourist attractions, including the famed Museum of Islamic Art, the Qatar National Museum and Souq Waqif. The property may have 180 rooms and suites, three dining venues, an executive club, the signature Shaza Hammam & Spa, an innovative Kids’ Club, and the country’s first art gallery to be integrated into the lobby. Shaza Doha will boast one of many country’s first business clubs for leaders of society, with membership being by invitation. The club comprises of a cafe, where celebrity chefs shall be flown...
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Ritz-Carlton brings social media campaign to Arabian Travel Market

May 3, 2016 • admin
Ritz-Carlton Hotels is leading the manner in consumer engagement within the digital sphere on the annual Arabian Travel Market with an absolutely-integrated social media campaign which will offer visitors a different interactive experience. The move is in keeping with The Ritz-Carlton commitment to deepen connections with existing and prospective guests in an atmosphere wherein they spend increasing amounts of time. As section of the luxurious hotel company’s social media outreach throughout the Middle East’s largest travel trade event, The Ritz-Carlton has members in their social media engagement team present on their stand at ATM.  Through the @RitzCarlton twitter handle, the team will provide live content and updates from the development. With a sizeable selection of The Ritz-Carlton Twitter followers comprising of trade partners, customers and the media, it’s a perfect...
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Focus: Gamification boosts OTT’s eLearning engagement by 65%

September 2, 2015 • admin
New OTT website sees 65% increase in agent engagement* Gamification key to growth OTT re-launched its website in November 2012 focussing on improving the user experience to encourage greater user engagement. One of the most important new elements was the launch of ‘OTT Achievements’ where members are encouraged to ‘earn’ virtual badges by undertaking particular training activity. Examples include the ‘OTT Newbie’ badge (for passing 1 course), ‘OTT Guru’ (for passing 100 courses) & ‘Eur-reka!”” badge for completing 5 European training courses. The sort of feature may be which is called ‘Gamification’. Five months on, OTT has reviewed the effect of the brand new features including OTT Achievements and may report that the hot website has led to a normal increase of 65% in user engagement with some clients benefitting...
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