Building upon last year’s award-winning integrated business plan, Avis Car Rental today launched a brand new campaign — “The Professionals.” The campaign showcases that, with Avis, the rental car becomes a vital portion of successful travel. See video at http://www.globenewswire.com/newsroom/prs/pkgid=18118 The campaign includes four national TV commercials, each of which depicts how Avis provides busy professionals with an area that meets their specialized needs and contributes to the traveler’s success at the road. Featured within the spots are internationally-renowned photographer and host of “The Face,” Nigel Barker; world-champion beach volleyball player, sports announcer, fashion model and fitness advocate, Gabrielle (Gabby) Reece; the world’s eighth-ranked golfer and 2012 Payne Stewart award winner, Steve Stricker; and restaurateur, author and James Beard Foundation award winner for outstanding chef, Thomas Keller. “Our continued focus...
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