The survey asked global respondents from over 70 countries, to spot the important thing influencing factors of their decision making process, when picking out both leisure and business travel destinations. Petra Malenicka, Vice chairman, CNN International Ad Sales, Western Europe said, “Destination branding has become one of the vital competitive aspects of today’s tourism industry and these insights are valuable for countries trying to market themselves because the destination of choice for travellers.” “That security and safety is significantly more important for respondents than the price of travel, even in austere times, is a trademark that, in times of regional unrest, the pendulum has swung. Tourist boards will clearly continue to have an important role to play in shaping international perceptions in their country to encourage tourism growth,” she added....
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The survey asked global respondents from over 70 countries, to spot the important thing influencing factors of their decision making process, when settling on both leisure and business travel destinations. Petra Malenicka, Vp, CNN International Ad Sales, Western Europe said, “Destination branding has become one of the competitive aspects of today’s tourism industry and these insights are valuable for countries trying to market themselves because the destination of choice for travellers.” “That security and safety is significantly more important for respondents than the price of travel, even in austere times, is a hallmark that, in times of regional unrest, the pendulum has swung. Tourist boards will clearly continue to have an important role to play in shaping international perceptions in their country to encourage tourism growth,” she added. ‘Price’ ranks...
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