News: Thomas Cook to chop costs by focusing efforts online
Thomas Cook has confirmed it is going to cut further costs of £50 million and lift as much as £150 million throughout the disposal of non core businesses as portion of a large-ranging option to return the tour operator to health. It comes because the tour operator outlines plans to focus its resources on online sales because it seeks to come back to profitability. New chief executive, Harriet Green, is targeting sales growth of at the least 3.5 per cent a year by 2015 as element of the turnaround, with a view to see the vacation giant adopt a “high tech, high touch” approach. “Building on its trusted brand and 171 year heritage Thomas Cook will deliver personalised holiday experiences through a high-tech, high-touch approach,” explained an announcement. Green added:...
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