Choice Hotels International has announced a strategic relationship with Akkeron Hotels Group, a well-known regional hotel operator within the Uk. The deal will initially bring about nine Akkeron hotels operating under Choice Hotels franchise agreements inside the UK, representing a nearly 25 per cent increase within the Choice Hotels UK hotel portfolio and an extra 611 rooms. This agreement forms a critical component of Choice Hotels’ growth technique to offer financial support to reinforce development in key international markets, inclusive of Europe, because of the company’s capital as a targeted incentive to hotel developers and operators to go into into franchise agreements located in strategic locations and markets. Under the agreement, five Akkeron hotels in Bristol, Bury St. Edmunds, Colchester,Peterborough and Kings Lynn would be rebranded under the standard brand...
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Choice Hotels International has announced a strategic relationship with Akkeron Hotels Group, a well-known regional hotel operator within the Uk. The deal will initially lead to nine Akkeron hotels operating under Choice Hotels franchise agreements within the UK, representing a nearly 25 per cent increase inside the Choice Hotels UK hotel portfolio and another 611 rooms. This agreement forms a critical a part of Choice Hotels’ growth method to offer financial support to enhance development in key international markets, consisting of Europe, via the company’s capital as a targeted incentive to hotel developers and operators to go into into franchise agreements located in strategic locations and markets. Under the agreement, five Akkeron hotels in Bristol, Bury St. Edmunds, Colchester,Peterborough and Kings Lynn could be rebranded under the standard brand and...
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