The city of Tshwane, South Africa, is pursuing sports and events tourism if you want to reposition town’s brand and introduce the city to the worldwide sports tourism industry. The city’s wonderful climate, well-kept sports venues, passionate spectators, and a wealth of sport champions makes town an ideal host for any sporting code. Nomasonto Ndlovu, Strategic Executive Director for the Communication, Marketing and Events Department of the Tshwane Metro, says the town is moving directly to a brand new fairway, so that you could speak, in its destination marketing. “Independent research has shown that the sports event arena is growing faster than the national gross domestic product rates around the globe, and as a municipality we feel that for the town – its residents and businesses – the prospects for...
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