Skip to Content

You are here: Home » competitive advantage

News: Europcar turns to KXEN’s infiniteInsight for predictive analytics

March 4, 2016 • admin
KXEN, the leading provider of predictive analytics for business users, today announced that Europcar, the leader in car rental services in Europe, has purchased KXEN’s flagship product, InfiniteInsight®, to offer more targeted offers to its customer in addition to optimise insurance risk, fraud and operations using predictive analytics. “Our global view of the shopper is a strategic advantage for Europcar,” said Marie-Hélène Fagard, Group CIO at Europcar. “We expect to realize insight about our customers using KXEN.” During their evaluation of KXEN, Europcar was ready to demonstrate immediate value in two initial pilots:*  Luxury Cars – score customers according to their likelihood to hire a luxury vehicle and use the resulting list to prioritise targets in Neolane, their campaign management solution.*  Forecasting – accurately forecast demand for vehicles by rental...
Read More …
Categories: News • Tags: ,

News: Turkish Airlines places its biggest order ever with Airbus

June 7, 2014 • admin
Turkish Airlines, the biggest airline in Turkey, has signed a freelance for as much as 117 A320 Family aircraft (25 A321ceo, 4 A320neo, 53 A321neo and options for 35 additional A321neo aircraft). This order is the biggest ever placed by a Turkish carrier. The engine selection should be made at a later date. “We are placing our biggest ever order with Airbus,” said Faruk Cizmecioglu, Chief Marketing Officer. “At Turkish Airlines our customers expect the only. The A320 Family with its economic benefits combined with superior cabin comfort will greatly contribute to fulfill our ambitious growth plans.” “We are delighted with this new order from Turkish Airlines, which takes us above 2,000 NEO orders in a little bit over two years after launch” said John Leahy, Airbus Chief Operating Officer,...
Read More …
Categories: News • Tags: ,