Latest figures from VisitBritain show that Britain’s global appeal as a tourist destination is profiting from its biggest ever image campaign, leading to a possible £200 million of extra visitor spending inside the UK over the subsequent two years. The £25 million GREAT image tourism campaign – which targeted 14 major cities in nine countries – is performing well at the international stage, especially when benchmarked against competitor tourist boards with substantially larger budgets. GREAT tourism activity continues to accomplish high levels of reach and recall – 72% of the audience in target cities recall seeing the good campaign. It also continues to extend the selection of people actively considering visiting the united kingdom within the next year due to VisitBritain ads – 23 % of these who recall the...
Read More …

Latest figures from VisitBritain show that Britain’s global appeal as a tourist destination is making the most of its biggest ever image campaign, leading to a possible £200 million of extra visitor spending within the UK over the subsequent two years. The £25 million GREAT image tourism campaign – which targeted 14 major cities in nine countries – is performing well at the international stage, especially when benchmarked against competitor tourist boards with substantially larger budgets. GREAT tourism activity continues to accomplish high levels of reach and recall – 72% of the audience in target cities recall seeing the good campaign. It also continues to extend the selection of people actively considering visiting the united kingdom within the next year due to the VisitBritain ads – 23 % of these...
Read More …