Wizz Air, the most important low-cost, low-fare airline in Central and Eastern Europe, together with VisitBritain, the national tourism agency of the UK, announced the renewal of their successful partnership to promote low fare routes between Poland and the UK in a bid to attract more Polish tourists. The joint “Great” campaign in 2012 increased awareness among Polish consumers for Great Britain as a tourism destination and together with Visit Britain the airline will invest in promoting its 15 Polish routes to 7 UK destinations between April and June 2013. Great Britain is the third most visited destination by Polish tourists and around 60% of all Polish visitors to the UK arrive by air, therefore providing an excellent opportunity for the British Tourism agency and Wizz Air to join forces...
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