News: Southall Travel agrees major sports sponsorship cope with IPL
Long-haul travel specialist Southall Travel has agreed a tremendous sports sponsorship manage IPL, the Indian Premier League, the pro league for Twenty20 cricket championship in India. Broadcast daily on UK network’s ITV4 over 49 days, the IPL is likely one of the most spectacular sports tournaments on earth watched by millions of folk and featuring stars along with Sachin Tendulkar, Adam Gilchrist and England’s Eoin Morgan. Southall Travel adverts should be shown on 15 second bumper adverts going into each live game. Top Indian and international players participate in IPL and it’s considered to be the world’s showcase for Twenty20 cricket, a shorter format of cricket consisting only 20 overs per side Jaymin Borkhatria, sales director of Southall Travel, said: “For cricket fans that is one of many biggest tournaments...
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