Amadeus has announced it has acquired the CRM and loyalty solutions division of Turkey-based Hitit Computer Services. Hitit Loyalty is the market leader within the airline loyalty space, when it comes to customers. The acquisition will lead to Hitit Loyalty’s operations becoming fully integrated into Amadeus’ Airline IT business. At present greater than half Hitit Loyalty’s existing customers also are Altéa users. The acquisition underlines Amadeus’ continuing investment in its growing Airline IT business. It will allow Amadeus to expand and diversify its existing IT solution portfolio, while addressing airlines’ key business objectives relating to the expansion and function in their customer loyalty programs in addition to their broader customer-centric and personalization strategies. Amadeus intends to exploit the purchase to drive a brand new IT revenue stream by adding and...
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