Abu Dhabi boosts social media presence
Abu Dhabi Tourism & Culture Authority has added two new social media initiatives to its VisitAbuDhabi.ae online destination resource. A new Instagram account invites the emirate’s visitors and residents to share their best Abu Dhabi photos, while a Facebook ‘Discover Abu Dhabi’ App gives users in-depth content at the destination’s happenings. The Visit Abu Dhabi Instagram account is the destination’s first official digital channel with 100 per cent user-generated content. Visitors and residents can capture the perfect of Abu Dhabi on their mobile devices and share them with the area using the hashtag #snapabudhabi. The ‘Discover Abu Dhabi’ App gives Facebook followers expanded, blog-style content, in English and Arabic, at the destination’s top events and initiatives, in addition to an extra digital platform to aggregate Twitter and multimedia content on...
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