The latest quarterly online search data from leading independent digital marketing agency, Greenlight, reveals the quest term ‘last minute holidays’ accounted for nearly 3% of a complete of four.4 million searches made on Google UK for holidays, in May. The findings from the agency’s latest ‘Holidays Sector Report – Issue 17’ come at the back of stories reports that travel firms have seen last-minute bookings for summer holidays drop as a result of hot weather, with some tour operators saying they could be forced to discount packages if the heatwave continues for an additional week. Others have speculated the elements can have the similar impact at the industry as that of the 2010 ash cloud. Greenlight’s report reveals the hottest search terms consumers used after they went online to go...
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The latest quarterly online search data from leading independent digital marketing agency, Greenlight, reveals the hunt term ‘last minute holidays’ accounted for just about 3% of a complete of four.4 million searches made on Google UK for holidays, in May. The findings from the agency’s latest ‘Holidays Sector Report – Issue 17’ come at the back of stories reports that travel firms have seen last-minute bookings for summer holidays drop as a result of hot weather, with some tour operators saying they could be forced to discount packages if the heatwave continues for one more week. Others have speculated the elements can have an analogous impact at the industry as that of the 2010 ash cloud. Greenlight’s report reveals the preferred search terms consumers used once they went online to...
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