IHIF: Worldhotels expands portfolio of branded hotels
Worldhotels, a number one global group for independent upscale hotels, is growing its branded soft franchise solution because the ideal alternative to standard franchising. The offer is quite competitive, as costs to owners are based purely on brand performance in total net room revenue delivery. Since introducing the brand new business model in 2011, Worldhotels has already branded 15 hotels and plans so as to add another 20 by 2014. Ingo Guerges, vp global hotel development at Worldhotels explained why the recent model was created: He said: “Hotels kept asking us for a better level of partnership – without the high operational interference of traditional upscale franchises. “So we prepare an answer that follows our motto of ‘If you own a hotel, it’s going to feel such as you own...
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