NYC & Company, its long-standing partner American Express and Brand USA are launching a primary out-of-home, digital and social media campaign to encourage Brits and their families to travel to Ny city this summer. The campaign, under the banner Ny Summer, represents an estimated total media value of $1.1 million and marks the 1st time NYC & Company and American Express have partnered on a global promotion. “New York City welcomed a record 52 million visitors in 2012 and over 1000000 of those came from the united kingdom – greater than every other overseas country,” said George Fertitta, chief executive of NYC & Company. “With the recent York Summer campaign, we’re not just renewing our commitment to our most crucial overseas market, we’re also giving Brits one million more the...
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